SashaPUA was created in 2007 by Sasha as he was getting more and more inquiries for his services from students and clients who had heard through word-of-mouth about his unique style and incredible results. Since then, Sasha has taught hundreds of seminars, bootcamps and 1:1 trainings in London and throughout Europe, North and South America and the World.

From that time, Sasha has been eagerly spreading his message to a worldwide audience. He created the Direct Dating Summit in 2010 to showcase some of the best coaches from the UK, US, Canada and Croatia under the banner of the “direct mindset” of being upfront, honest and authentic with women.

After having incredible success on one of Sasha’s bootcamps, Ryan eagerly joined the team in 2010 to spread his message. After mastering daygame in less than a year, he now teaches all the London bootcamps whilst Sasha is on his world tour.

We are dedicated to doing everything we can to figure out our students weaknesses and working on their strengths. On our bootcamps and 1:1 sessions, we use a totally unique system of exercises that gets over 90% of guys outside their comfort zone and totally reduces their social anxieties and fear of approaching women in almost any situation. Then, we teach students our mentality of having fun whilst being honest and upfront, which they instantly feel leads them to have exciting and incredibly authentic interactions with beautiful women. We believe so strongly that our methods can help you that we offer a money-back guarantee. (In over 4 years of teaching, we have only given ONE refund – and that guy even told Sasha later that he’d been cured of his approach anxiety!)

Once we break down your anxiety and get you out on the streets approaching women, we work on how to get into interesting, fun conversations where you genuinely connect with the her, find out about her, and display your positive qualities to her to get her interested and intrigued. We give you the tools to turn conversations into numbers, numbers into dates, and dates into relationships. After just the minimum amount of theory and mostly in-field exercises and interactions with beautiful girls, we’re confident that you’ll leave satisfied that we’ve given you everything you need to get on the path to the dating success you deserve.